Brand Impact was born from the union of two complementary visions — the strategic business precision of Luis Souza with the depth in brand and positioning of Gabriela Brand. We work with two types of clients: experts who master a specific field — from a craftsman to a mentor, from a steel manufacturer to a ceramicist — and purpose-driven companies that deeply believe in what they do and the value they deliver.
"We don't deliver content on autopilot. Every decision has a strategic reason behind it."
Luis Souza
Digital & Business Strategist
Business Administration (PUCRS). Combines strategic business vision with hands-on execution — because knowing what to do is just the beginning; knowing how to make it happen is what generates results.
Gabriela Brand
Personal Brand Strategist
Builds positioning from the essence and authenticity of each brand — whether an expert or a purpose-driven company — so communication attracts the right clients with clarity and consistency.
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Brands Served
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Partners, One Vision
WHY BRAND IMPACT
What makes us different.
01
360° Vision
Luis brings the business logic. Gabi brings the brand reading. Together they cover what neither could alone — strategy that considers the human and the market simultaneously.
02
Real Strategy, Not Templates
We don't use cookie-cutter formulas. Every client receives a real diagnosis and a strategy built specifically for their stage, niche, and goals.
03
A Natural Trust Funnel
Many clients arrive at Brand Impact after working individually with Luis or Gabi — already with context, trust, and ready to grow.
04
Mentorship Included
The product no ordinary agency delivers: continuous strategic support from people who truly understand your business and your moment.
SERVICES
Everything your brand needs to grow online.
The foundation of everything. Without a clear identity, any content sounds generic and any digital presence feels empty.
Verbal Identity
Brand Voice
We define how your brand speaks: tone, anchor phrases, stories, niche-specific vocabulary, and communication repertoire. The guide that shapes every piece of content you produce.
Color palette, typography, and visual patterns organized into a practical guide so any designer or AI can produce your assets with consistency. Standardize your visual communication and start being recognized.
✦No logo yet? We'll create your visual identity so you can start communicating with professionalism right away.
You send 5 to 10 photos of your face. We deliver 20 professional images in different contexts and environments — perfect for social media, websites, and presentation materials.
For those who haven't defined anything yet and want to start without straining the budget. 5 AI professional photos + the fundamentals of your voice and visual identity — enough to post with consistency today and have AI tools working on your side from day one.
Brand Voice + complete Brand Book + AI Professional Photos. The full strategic and visual foundation every future creation will rely on — content, funnel, ads, and management.
We turn your long-form videos into multiple high-impact short clips: strategic cuts with dynamic captions and a closing CTA. One single recording feeds Reels, Shorts, TikTok, and more.
Personalized channel management: content strategy, title and thumbnail SEO optimization, playlist organization, and metrics analysis. Adapted to your needs and publishing frequency.
From digital presence to a complete sales funnel — we structure every step to turn audience into customers.
Digital Presence
Online in 7 Days
Professional one-page website (bio) + optimized Instagram bio + Google Business Profile setup and optimization. Your essential online presence live in one week.
Smart capture landing page: quiz, form, survey, webinar registration, or gamification mechanic — the right format for your audience. Fully integrated with your email platform so every lead automatically enters a personalized nurturing sequence.
High-conversion landing page built to the highest visual standards aligned with your Brand Book and Brand Voice — with Meta Pixel, Google Analytics, and Google Ads integration. Ready for paid traffic campaigns.
Tailored sales funnel: landing pages, checkout integrations, email platform, Pixel, Google Ads and Analytics + email, SMS, and WhatsApp sequences. For businesses that need a complete conversion infrastructure.
Email marketing with narrative intent: we use the StoryBrand methodology to guide your lead through a journey — from problem to solution — in every email sent. 4 monthly sends with strategic storytelling + automation maintenance + behavior-based segmentation + re-engagement campaigns for cold lists. Every message has a role in the customer's path.
Meta Ads managed with strategic vision — not just boosting. Ad spend is paid by you directly to Meta.
Start Plan
Ad Management Start
1 campaign with a single objective + 3 creatives + 2 to 3 monthly optimizations + performance report. Suggested ad spend: $100/month paid directly to Meta.
★Best value on the market — ask about our pricing.
The product no ordinary agency delivers — real strategic vision, with the combined perspective of Luis and Gabriela.
Entry Point
Digital Presence Diagnosis
A complete analysis of your current presence: we identify the gap between the value you deliver and how you're communicating it. We deliver a report with the 3 priority actions to move the needle. No mandatory meeting required.
1-hour strategy session with Luis and Gabi + complete document delivered: positioning analysis, offer review, current funnel analysis, priority channels, and the 3 next concrete steps for your business.
Ongoing monthly support: strategy review, analysis of what's working, positioning adjustments, and decision-making support. Individual or in groups. Luis brings the business vision; Gabi brings the brand reading.
